Samsung Display has unveiled new transparent and mirrored 55” OLED displays which will have augmented reality integrated in it. The company aims to make the buying experience more visually appealing for the consumers. The Mirror and Transparent OLED displays were recently used at an event by Chow Sang Sang, a renowned jewelry company. These displays showed virtual necklaces to the attendees of the event. Retail could change in the future with these transparent displays. How do these displays work?
Intel Real Sense Technology
Intel Real Sense technology is integrated with the OLED display technology of Samsung. This technology creates a visually appealing and interactive world. For instance, it creates a virtual wardrobe which lets consumers see clothes or other retail products from a realistic and personalized viewpoint. Consumers could use augmented reality technology used in these displays to see how they would look like in different shoes, clothes, etc, they are thinking of buying.
Point-of-purchase shopping will be enhanced as consumers can see the items in different ways and retailers who take up the Samsung-Intel “personalization” virtual imaging solution will benefit from this.
Samsung Display unveils world’s first 55-inch transparent and mirror OLED displays http://t.co/8lugVSiqjW
— Whowired News (@whowired_news) June 11, 2015
The Mirror and Transparent Display
Compared to other Mirror LCDs, the Samsung Mirror Display offers at least 50 percent higher reflectance. The color range is vast and there is a much faster response time and high contrast ratio than transparent LCD panels. It also does not need the ambient backlight for showing on-screen images that is required by LCD technology. Home mirrors could be replaced in the future with these displays and people could get digital information as well.
The Samsung Transparent Display also provides a higher color range than other LCD displays. The clarity is high and has a wide range of viewing angles along with improved transmittance. The transparency level is over 40 percent which is way more than the current 10 percent level of transparent LCDs available now.
These features could improve the displays and could be used in different locations like transportation, public transport, hospitality and retail environments. Oseung Yang, vice president of the Samsung Display Company said “Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement with our Mirror and Transparent OLED display solutions. We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel® RealSense™ technology.”
Armed with augmented reality technology of Intel Real Sense, these transparent OLED displays will definitely bring in a new future for retail and home.
— Endorphine Concept (@EndorphineCom) June 11, 2015
What do you think?
Do you think these OLED displays will improve retail? What other technologies would you like to see in the future?